I must have been about 5 years old, it was the school holidays and Dad had got up with us to give my Mother a lie in. Time for breakfast, which was brilliant because at that time we had one of my favourites in; Ricicles!
What a brilliant cereal! All the Snap Crackle Pop joy of Rice Krispies, but with a much higher sugar content; awesome.
I love it towards the end when you drink up the milk and it’s super sweet, and it doesn’t really matter that by now it looks kind of yellow.
I remember for a limited time, small marshmallow pieces were added to the cereal; that was definitely the closest British cereals have ever got to perfection. Why don’t they do the whole little dry pieces of marshmallow thing in any cereals anymore? People love it! I’m bored of hearing people going on about why America’s great because they have Lucky Charms. Surely there is a market in this country for just one cereal to contain those little lumps of joy! IS IT TOO MUCH TO ASK?
I completely fell for all their marketing techniques as well, I genuinely felt like I had some sort of affinity with Captain Rik, like he was actually a friend of mine. Even though he was probably a graphics student’s summer project.
So there I sat, at the table looking down at my freshly prepared bowl, when suddenly I felt really sick. The very though of eating any Ricicles made me feel even worse.
“Dad, I feel sick”
“Really? Are you sure?”
“Yeah, I feel really sick.”
“Well, try and eat some cereal and see how you feel.”
“No! Please, argh!”
“Stop making a fuss.”
[Starts eating cereal]
Two minutes later:
I’ve never looked at Captain Rik in the same way since.